I believe most of us have a story about Lego. Whether we used it to create our world, share what's in our minds, or simply play with the colors and how they fit together. Lego opens a gate for many of us in our childhood, allowing us to observe and create things without any limitation.
When we heard about the project for Lego, one of our favorite childhood friends, we were incredibly excited to do business with them. We started the preparations immediately, filled with excitement and different motivations. This time, we felt a special connection with our childhoods. We wanted to earn this project for Lego, as it pushed the boundaries of our creativity, made us grow, and taught us to think outside the box. The day Hobby Film from Denmark accepted our proposal for Lego, we were all super excited. Lego was coming to Turkey, and they agreed to be our guests. We planned every little detail to make it perfect.
Our meetings took place through online video calls, and it was during a time when Covid-19 was highly effective in our lives. Hobby Film sent creative briefs and details for the children and us. They wanted the children to create a unicorn purely from their imagination, with no guidance, as Lego believed in the power of their imagination.
The foreign team came for a recce two days before the shooting, and we went through the places they had chosen. That was the time we perfected the plan altogether. After these procedures, the shooting day came. We were highly prepared and followed health codes strictly, especially since it involved children during risky times. We took all the necessary health precautions to ensure the safety of everyone on set. Although we planned everything, there were unexpected challenges like rain, but success comes with great planning and the ability to adapt when necessary. Our calculations and expectations told us it was supposed to rain in the afternoon, but it was pouring in the morning. The first scene was on the rooftop, so we quickly adjusted the situation, changed the order of the schedule within minutes. After shooting for 2 hours indoors, we swiftly moved the setups outside, and the team worked in harmony to prepare the roof for shooting in just a couple of minutes. Two hours later, we were shooting under a sunny sky, and everyone was so happy.
After shooting the first house and the first child, we continued with the second child and shot her parts. The director and the whole team made the shooting fun and easy for the children. It was evident at that time that the team was well-suited for Lego's spirit.
"Rebuild the World" is the first campaign Lego has launched in 30 years since the '80s. For a month, users showcased their builds on social media with the hashtags #RebuildTheWorld, #BuildToGiveSG, and #LEGO. Additionally, for every 50 submissions received, LEGO donated $2,000 worth of products to kids via local charities. As part of the global campaign, LEGO Group also unveiled an inspiring installation - a 4-meter globe. The globe, displayed at LEGO House in Billund, Denmark, took 2,700 hours to build and uses over 350,000 LEGO bricks and elements. With LEGO creations sent in from all over the world, the globe acts as a joyful symbol of hope and positivity, showcasing children using their powerful imaginations to make sense of the world, and the LEGO Group providing the opportunity to see the world through their eyes.
"Unicorns Do Exist" was a step of this campaign. The Hobby Film team traveled to 5 different countries all over the world and captured the unicorns purely created by 10 children from Ice-Land, Johannesburg, Los Angeles, Hong Kong, and Istanbul. The commercial allowed the world to see LEGO and the world from the children's point of view. As LPT, we are incredibly proud to be a part of this project and to have served our childhood hero, Lego.